Is Google's MUM a Search Ranking Factor?

Yes, Google's MUM is a search ranking factor.

The algorithm they use to determine which websites rank higher in their search results is called PageRank. Google uses a mathematical formula to determine how valuable a site is to the user, and how much traffic it's likely to receive in the future.The PageRank algorithm is based on how many other sites link to yours and how many backlinks you have from other websites. Backlinks are links from other web pages that point back at your own website Google uses this information to calculate a score for each page on your site, which determines where it appears in the search results for certain searches.

Google's MUM (mobile-friendly) algorithm is a relatively new search ranking factor. It was introduced in 2013, and it aims to improve the experience of users on mobile devices by prioritizing websites that are mobile friendly.The MUM algorithm focuses on how pages are formatted on mobile devices. Google looks at the number of characters, the number of columns and whether or not images are used. In addition, it also considers whether or not a website has responsive design.Google has announced that it will no longer be using the MUM score as a part of its search ranking algorithm starting in April 2018. Instead, they plan to use it as an additional factor to help improve their ranking results for mobile searchers when they are looking for information about a particular topic or product.



Google's "Mobile User Experience" (MUM) is a new search ranking factor that measures how well a website is designed to work on mobile devices. Google has not yet released any official documentation on this, but there are a few things we know about it.

The first thing we know is that it affects how a website will rank in Google's mobile search results. The second thing we know is that it has been used by Google since at least 2011, and was even used in some of their mobile search results prior to the release of their algorithm update in February of this year.

The third thing we know is that it influences how much you pay to advertise on Google AdWords. This means that if you want your site to appear higher on mobile searches, you're going to have to pay more for clicks from these users than non-mobile users. This could be because they're likely to share content with friends or family members using their phone, or because they're more likely to click on an ad from someone who looks like them (i.e., black and white photos).

The MUM (modified unified multidimensional scaling) algorithm was developed by Google in 2002 to analyze the relationships between various types of documents and their search results. The idea behind this algorithm is to find a common ground between all the different types of content on the web and then use that as a basis for ranking websites.

The MUM algorithm uses complex mathematical formulas to determine what type of content each site should be ranked for. It works by looking at the number of links, social media shares and other factors that are used when searching for information on specific topics.


I'd like to know if Google's MUM algorithm is a search ranking factor?

Google's MUM algorithm was designed to rank pages according to their popularity in the search engine results page (SERP). In other words, it's designed to give more weight to the most popular pages on the web.

The algorithm uses three sources of information:

The number of times a page has been clicked on or bookmarked by users

A measure called PageRank that correlates with how much traffic a page receives from other websites in Google's index.

Google's MUM is something I've heard a lot about, but it's not clear to me how it ranks sites. It seems like a pretty major factor in the overall search engine ranking, so I'm wondering if anyone has any idea what it's all about. I read that MUM stands for "mobile-friendly" and that it's supposed to help people find websites that are optimized for mobile devices. But then again, Google says that MUM is not a ranking factor, so what is it?


Yes, Google MUM (PageRank) is a ranking factor.

Google MUM was first introduced in 2006 as an alternative to PageRank. It works in a similar way as PageRank but has some important differences.Google MUM uses the same algorithm as PageRank and the only difference is that it uses the number of links pointing at a page instead of the number of distinct pages on a site.

So basically, if you have more content pages on your blog or website, then that will increase your search engine rankings because people will see more links from other websites when they visit your blog or website.

Google's MUM (Mobile-Friendly) test is a mobile website ranking factor.

Google's MUM test analyzes your site's mobile friendliness in the following areas:

  • How well can visitors access your site directly from their mobile device?
  • How effectively does your site load on a mobile device, including scrolling and zooming?
  • Is there sufficient text content on your page to read and understand?
  • The higher your score, the better.


Google's MUM (Mobile-First Index) is a search ranking factor.

Yes, Google's MUM is a search ranking factor.

Google MUM is the most important ranking factor for mobile searches, but it isn't the only one. You can find out what else matters in this post. Google MUM has been around since late 2014 and was first introduced as an experiment. It was initially used to improve the user experience while searching on Android phones. In fact, until 2015 or so, it wasn't even clear that it was a ranking factor at all! The shift in algorithm updates that led to its inclusion in SERPs took place in early 2015 when mobile-friendly sites started getting a boost from mobile-friendly content (such as videos and images) being considered as "mobile-friendly" content that would help them rank better in SERPs.


I think Google's multi-touch algorithm is a search ranking factor.

The only thing I don't understand is how they calculate it. What I mean by that is: how do they determine how important a keyword or phrase is? It seems like the more times a particular term appears in a website, the more likely it is to be included in their algo. The idea being that if you want to rank highly for something, you should probably be using it as much as possible on your site. But how do they determine how often someone should use it?

I guess I'm asking this because there are lots of sites out there that have very little content and yet still rank high. It seems like those sites have done something right, but what?

For example, if you type in "best SEO tools", Google may return the keyword "seo tools". If you click on it, Google will display a list of search results containing "seo tools".

If you then click on one of the results, Google may display another list of search results containing "google seo tools".And so on.

Google is using these keywords as part of its ranking algorithm. It doesn't matter how many times you've clicked on those links or how many times you've searched for them. They're still being used as part of the ranking algorithm and that makes them a potential ranking factor.

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